It’s the top 10 countdown of common words and phrases web designers, like me, throw into conversations to ramp up the zzzz factor. Here we go...
New at number 10 is an old favourite - Content Management System (CMS)
Once your website is designed you’ll probably want to update it from time to time with new text, photos, etc. But how’s that going to work? You don’t want to keep paying your web designer…
This neat software application allows you to create, edit, and publish content (see below) on your website without knowing about a thing about coding.
A climber at number 9 - Search Engine Optimisation (SEO)
The aim of SEO is to get your website to rank as well as possible in Google’s organic (free) listings. After all, who doesn’t want their website at number one on Google’s page one!
So how does SEO work?
Google wants to provide the best answers so it uses more than 200 signals in ranking search results. It’s the job of SEO to try and influence some of these signals. This can range from having engaging content and links to keywords and phrases.
If you fancy kicking back with some fun SEO reading (it’s an oxymoron) try Learn SEO
A new entry at number 8 - SSL
SSL gives your website a cute little padlock that tells all your visitors that your site is one of the good guys and should be trusted. Want to know how you can get a mini padlock of your own? take a look at my post "Secure Google's Love with an S"
Another non mover at number 7 - (say my name) Domain
The words or letters used to identify a website are called a domain. For example:
But it could also be
The letters after the .(dot) on the right (co.uk, com etc) are referred to as the top-level domain (TLD).
Which TLD should I choose? As a rule of thumb is you are a UK business with mainly UK customers choose a .co.uk. If you sell all over the world go for .com and if you are a charity .org fits the bill.
Seen this entry before at number 6 - Cache
Cache, pronounced CASH so don’t go all French on me, is stored website data on your hard drive, that speeds up a website the next time it attempts to access the same information. Count to Ten and Clear your Cache
A re-entry at number 5 - URL
URL stands for Uniform Resource Locator. This tells you where on the internet a web page is located. It’s the web page’s address.
So what’s the difference between a URL and a domain? A URL is the full and complete address of a web page. In comparison, a domain name is a memorable section of the URL.
Example of an URL https://www.more-geeky-nonsense.com/we-will-all-be-holograms-soon.html
Example of domain www.more-geeky-nonsense.com
Floating in on a cloud at number 4 - Hosting
All websites need hosting. This is the space on the internet where the web pages that make up a website live. Think of it like this – the domain is the address and the hosting is the house. Domains and hosting go cyber hand in hand. They need each other.
You can buy hosting from…wait for it, you’ll never guess…hosting companies. There are lots of them out there. These companies also sell domains.
Some you might know are GoDaddy, 1and1 and 123Reg but there are lots more. They will rent hosting space on their server to you for a set amount of money each month or year.
Before choosing a hosting company, do check out their reviews. There are some real shockers out there.
Climbing up the charts to number 3 - Google Analytics
Put simply, Google provides a piece of code that goes on each web page and tracks you visitors. And boy oh boy does it track.
It can take a bit of time getting to grips with all the stats (and there are a lot) but it’s well worth doing.
Up 5 places to number 2 - Responsive feat mobile friendly
Do you remember how websites used to have separate sites just for mobile viewers? This has largely been superseded by responsive websites - single websites that adapt according to screen size. Want to read more? What is a Responsive Website
A new number 1 - Content
Content, content and more content. But not just any content – it’s got to be high-quality content. This refers to all the things you put on your website.
Too little and Google calls it “thin content” and thin does not equal good.
The aim is to give the visitor what they want by adding lots of useful information.
Google reasons this information-rich content will also encourage other website owners to link to your website (that’s good for SEO – see above).