There are over 1.5 billion websites on the world wide web, with more being uploaded every second. Just watch those little cyber newborns arrive
. So it's hardly surprising that the average website struggles to get noticed.
You may well have a great looking website selling the most fabulous product but if no-one sees it, it's pretty much a waste of webspace.
So what's the solution? SEO that's what.
Search Engine Optimisation or SEO aims to get your website as high as possible in Google's search results. The more visible your site is, the more people will visit it. More visitors = more sales.
Google Keeps Secrets
It can be tricky working out exactly what Google wants from a website. The search engine uses over 200 factors when weighing up whether a website deserves good ranking for a search term* and most of these factors are kept secret!
It's fair to say that Google is downright vague when it comes to SEO. But there are a couple of reasons for this apparent unhelpfulness:
- If Google was honest and transparent, search results could be rigged by unscrupulous SEO companies. Currently, it's a frustrating but reasonably level playing field.
- Competitors such as Yahoo and Bing would be on it (like a car bonnet) and Google would no longer rule supreme in the search engine world
Having said that, we did get a little insight crumb back in 2017 from the top man John Mueller, the Webmaster Trends Analyst at Google. Check out this Twitter exchange.
So that's it, from the horse's mouth. You just need to make sure your site is awesome. Of course.
Awesome is as Awesome does
Fear not, SEO is key to creating the "awesomeness". It encompasses things like:
- Mobile Friendliness
- Site security (HTTPS)
- Speedy page loading
Plus all the other technical bits including optimised meta tags, schema markup, internal link structure, etc.
But perhaps the most important thing to concentrate on is what's actually on your web pages - your content. You need to have stuff that visitors find interesting and spend time looking through. Keeping people on your site as long as possible (known as dwell time) is a big, shiny SEO tick.
So how do you make your site "sticky
"? Unfortunately, there are no short cuts. You have to put in the time and effort to produce unique, quality content that visitors want to consume.
Get to know your readers and become an expert in your field, write great articles, start a blog or news page, make YouTube videos, basically anything that's going to engage your visitors and get them coming back again and again.
In 2019 it's all about informing and entertaining your audience and with this in mind...
SEO O O push pineapple shake the tree
SEO O O push pineapple grind coffee
All together now. No? Google will be very disappointed...
More about SEO
17 Tactics to Create Engaging & SEO-Friendly Content
Search Engine Optimization (SEO) Starter Guide
*A search term is the words/phrases that a users type into the search engine e.g. "Where's the nearest cheese shop?" or "Why is my dog lisping?"